한 때 '유니콘' 취급받던 킥, ICO 방식 자금 조달이후 SEC에 시달려 폐쇄직전까지 내몰려
The definition of an ICO is an unregulated method of fundraising to support a new project via cryptocurrency. An Initial Coin Offering is used by startups to avoid the strict and over-regulated capital-raising process required by venture capitalists or banks. In an ICO campaign, a percentage of the cryptocurrency is sold to enthusiasts of the project in return for governmental means of payment or other cryptocurrencies, often Bitcoin.
ICOs shares features of both IPOs and crowdfunding. Like IPOs, a stake of the startup or company is sold to raise money for the entity’s operations during an ICO operation. However, while IPOs deal with investors, ICOs deal with supporters, just like a crowdfunding campaign the only difference is that the backers of the ICO project are motivated by a future return of their investments, while the funds raised during crowdfunding are just gratuitous contributions.